Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (www.zed.digital), a digital software development enterprise based in Columbus Ohio. ZED Digital provides web & mobile application development, and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.
Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Ohio Chapter Director-at-Large in Marketing for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.
Her flagship search engine for the Invisible Web called CloserLook has increased data gathering efficiencies in leading organizations such as credit bureaus, legal search houses, leading online portals, manufacturers, distributors and suppliers to name a few. CloserLook has helped increase conversion and user engagement on numerous websites, making them authority sites in their markets.
CloserLook has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and Tech Columbus Innovation awards.
She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.
She is passionate about making Central Ohio a leading center for Digital Marketing. To this end, she established ZED Training, which offers businesses and individuals training and workshops on various strategic topics in Digital Marketing. ZED Training helps promote job-readiness and workforce training and provides businesses with tools to increase ROI from their Internet Investments.